Maximizing Visitor Worth: Beyond Conversion Rates
Outline:
1. Introduction
- Explanation of visitor worth and its importance in measuring site performance
- Example calculation of visitor worth
2. Understanding the Impact of Visitor Worth
- Importance of considering visitor worth in addition to conversion rates when making site changes
- Example of a split testing campaign with different price points and their corresponding visitor worth
3. Ways to Increase Visitor Worth
- Improving sales conversion rates without sacrificing price or average order size
- Testing different price points to find the "sweet spot" for visitor worth
- Increasing average order size through up-selling, cross-selling, and bundling
4. Conclusion
- Emphasis on measuring the impact of conversion rate optimization efforts on visitor worth
- Ensuring that website is operating at its highest profit potential by maximizing visitor worth.
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